When global giant Bayer purchased pbi, the home garden plant product care distributor they were left to their own devices for almost five years while extensive consumer and trade research was carried out. It was then decided that pbi Home & Garden product
“It’s potentially one of the best marketing tools we have ever had”
Training video helps explain the benefits of revolutionary new product and boost sales for Tech-ni-Fold.
FTSE firms’ websites criticised
The UK’s largest listed companies are not doing enough to make their websites accessible, a report says.
900,000 Europeans rush to register new “.eu” domain names
Nearly 900,000 Europeans rushed to register the new “.eu” Internet domain names on Friday as the European Union (EU) opened public registration for the new website addresses
Online Brochure Builder reduces costs by over £13,000 in first 12 months
The Online Brochure Builder guarantees the consistency of tenders and increases the speed of response, enhancing website functionality for all visitors.
How Corus added value developing a successful brand
When Corus wanted a new branding and marketing strategy for its Colorcoat product and service range, it could have hired consultants. Instead it entered a Knowledge Transfer Partnership with the Manchester Business School, with impressive results.
Businesses’ online sales soared by over 80% year-on-year in 2004, according to official data
Figures released by the Office for National Statistics (ONS) show that the value of internet sales rose to £71.1bn in 2004, 81% higher than the previous year’s total of £39.3bn.
Google delists BMW Germany for foul play
Google has flexed its muscles and dropped BMW Germany from its search engine following the German car manufacturer’s attempts to artificially boost its popularity ranking.
“E-Failure” costs UK Business £1billion per year
Sixty per cent of marketing directors have experienced at least one ‘e-failure’ in their organisation in the last year resulting in an estimated cost of £1billion per year on UK businesses.
PHONES 4U hit by £100,000 writ over web ‘rip-offs’
Yell Directory set trap with false data, say court papers
Spam Payback
2005 saw the UK’s first ‘we’re not going to take it anymore’ successful claim for damages against a spam e-mail company.
Lincolnshire Business Awards Ceremony Has More Impact Second Time Around – And Remained On Budget
Once the date and venue are set for an event such as an awards ceremony, changing either of these is simply not an option for the organisers, regardless of the problems or challenges they may later present.