Replacing salesmen is no easy task and getting the right person, someone who can deliver your products or service offering with impact, makes it near impossible.
New marketing approach reinstates Container Components Europe as market leader and has positive impact on sales
Creating a fresh and focused suite of marketing tools, to a high standard and within a six-week deadline has given manufacturing specialist, Container Components Europe, the image they needed – that of an innovative market leader
Why do most franchise start-ups succeed when most business start-ups fail?
Ask the Franchise Group this question and they will tell you the answer is easy – Franchises have everything planned out and tested before they begin. The owner knows who their customers are and what the business needs to look like, where it needs to be l
Creating the ‘right impression’ with 330 business people
They were exciting, they were fun, they were glamorous – the 10th Business Awards Derbyshire staged at Pride Park were a knock-out, sell-out success. And for the finalists in particular, the six companies that won the six awards, meant a chance to shine i
New office makeover sets out to impress
As a part of the European branding exercise pbi, together with other Bayer Crop Science divisions were to be relocated to Cambridge Science Park. Their new building was to be an open plan shared resource and although giving up their identity, pbi needed t
Bayer European branding strategy creates new look garden product range
When global giant Bayer purchased pbi, the home garden plant product care distributor they were left to their own devices for almost five years while extensive consumer and trade research was carried out. It was then decided that pbi Home & Garden product
“It’s potentially one of the best marketing tools we have ever had”
Training video helps explain the benefits of revolutionary new product and boost sales for Tech-ni-Fold.
FTSE firms’ websites criticised
The UK’s largest listed companies are not doing enough to make their websites accessible, a report says.
900,000 Europeans rush to register new “.eu” domain names
Nearly 900,000 Europeans rushed to register the new “.eu” Internet domain names on Friday as the European Union (EU) opened public registration for the new website addresses
Online Brochure Builder reduces costs by over £13,000 in first 12 months
The Online Brochure Builder guarantees the consistency of tenders and increases the speed of response, enhancing website functionality for all visitors.
How Corus added value developing a successful brand
When Corus wanted a new branding and marketing strategy for its Colorcoat product and service range, it could have hired consultants. Instead it entered a Knowledge Transfer Partnership with the Manchester Business School, with impressive results.
Businesses’ online sales soared by over 80% year-on-year in 2004, according to official data
Figures released by the Office for National Statistics (ONS) show that the value of internet sales rose to £71.1bn in 2004, 81% higher than the previous year’s total of £39.3bn.