Expenditure on interactive marketing (IM) is growing faster in B2B than B2C according to a new study carried out by London Business School and is increasing at the expense of other mediums, such as advertising and DM.
New CIM Diploma aims to enhance competency where expertise is short
The CIM, in alliance with The Communications Advertising and Marketing (CAM) Education Foundation, has introduced a Diploma in Marketing Communications aimed at first jobbers, junior managers, marcomms managers, and SMEs.
Pitney Bowes Report finds that 25% of SMEs are conducting ‘best practice’ direct marketing
A report from Pitney Bowes found that one quarter of all SMEs are conducting what it defined as ‘best practice’ direct marketing, although this figure is expected to rise to 30 per cent by 2007.
New Site Design Generates 55% More Enquiries
Companies with broad product ranges often encounter problems with making it easy for potential customers visiting their website to find what they are looking for.
Small Businesses failing on Customer Service, says Microsoft
One in five small businesses has lost customers due to poor customer service, according to new research by pollsters YouGov for Microsoft, aimed at promoting its repackaged two-year old customer relationship management solution.
Website Saves Caravell £10,000 A Year
A website is a very valuable marketing and communication tool, but to work effectively it needs to be kept fresh in appearance and up to date in its content
Data Sheets Save Britz Valuable Time
Like many start-up businesses, when snack food company Phoenix Britz was established in 2003 it was happy to put together its own set of product information sheets
Graphic displays helps Toyota promote its philosophy of kaizen to employees
Quiet Storm has designed and created display boards for Toyota Manufacturing UK to support an employee-led improvement initiative at the Derbyshire vehicle manufacturing plant
Finalists congratulate Quiet Storm on Business Awards dynamic AV production
Comedienne and trans-Atlantic TV personality Ruby Wax was hostess at this year’s glittering Business Awards Derbyshire event
New branding reflects ambition to penetrate consumer market for Peartree Joinery
When Glynn Pears decided to develop the bespoke services aspect of his Ray Pears Limited joinery business he realised that he needed a new logo
Website highlights ageing population issues for employers, employees and marketeers
A new organisation that has been created to provide market insight and intelligence on the implications of ageing populations has employed Quiet Storm to create an all-important website for it
Striking branding helps get ambulance service message across
Two sets of new vehicles have been added to the East Midlands Ambulance Service (EMAS) fleet to help improve its services to patients across the region